02 / CV.PROFISSIONAL
RESUME
>> EXPERIENCE
2024 — present Product Manager — Education Innovation SENAI São Paulo End-to-end development of tech products and solutions for industry, blending strategic vision with applied research.
Product Manager — Education Innovation
SENAI São Paulo
End-to-end development of tech products and solutions for industry, blending strategic vision with applied research.
- Led 12+ digital products reaching 1M+ learners/professionals using Lean Product Management, Stage-Gate and Scrum/Kanban, with an average NPS of 80+.
- Structured an AI program for industry with 100+ strategic partnerships, cutting process time by up to 50%.
- Ran Product Discovery applying JTBD, Value Proposition Design, Double Diamond, Design Thinking and Design Sprints.
- Managed stakeholders across levels, defining metrics via OKR, data-driven decision making and A/B testing.
2023 — 2024 Lecturer — Digital Journalism & Communication FAPCOM — Faculdade Paulus de Comunicação Taught 7 courses in Journalism and Communication using active learning and project-based methodologies.
Lecturer — Digital Journalism & Communication
FAPCOM — Faculdade Paulus de Comunicação
Taught 7 courses in Journalism and Communication using active learning and project-based methodologies.
- Taught Data Journalism, Cultural Journalism, Writing for TV/Audio, Journalism Theory, Reporting Techniques and Community Journalism.
- Reached ~200 students combining lectures and practical projects to build critical thinking.
- Advised undergraduate research projects and served on 10 thesis committees.
2023 — 2024 Data Product Manager Cortex Reputation-monitoring platform. Bridge between strategy and technical teams, responsible for data quality.
Data Product Manager
Cortex
Reputation-monitoring platform. Bridge between strategy and technical teams, responsible for data quality.
- Migrated data pipelines to a datalake, cutting operational SLA by 50% and infra cost by ~30%.
- Implemented a system unifying data from multiple vendors, reducing churn ~20% QoQ.
- Acted as Product Owner running discovery and translating business needs into technical specs.
- Established Data Quality Assurance processes and product KPIs.
2022 — 2023 Senior Product Manager — Content & Digital Media Vivo (Telefónica Brasil) · Terra portal Managed the Terra Byte and Terra Game On verticals on the Terra portal, owning operation and product strategy.
Senior Product Manager — Content & Digital Media
Vivo (Telefónica Brasil) · Terra portal
Managed the Terra Byte and Terra Game On verticals on the Terra portal, owning operation and product strategy.
- Terra Byte: built the product from scratch and scaled it to 8M monthly pageviews.
- Ran campaigns with brands (BGS, CES, Black Friday) and expanded the audiovisual portfolio (videocasts, web stories).
- Terra Game On: grew audience +100% in 3 months (0 → 1M monthly pageviews).
- Produced original coverage of events like BGS and TGA and built products for social media.
2021 — 2022 Executive Editor — Technology, Science & Health CNN Brasil Led the Health, Tech and Science editorial team for the site, with content reused by TV.
Executive Editor — Technology, Science & Health
CNN Brasil
Led the Health, Tech and Science editorial team for the site, with content reused by TV.
- Led the team and freelance network producing essential COVID-19, vaccine and public-policy coverage.
- Made the team audience leaders during the pandemic with strict journalism standards and fact-checking.
- Acted as general editor on shifts, handling 24/7 breaking news.
- Managed podcasts on an interim basis and developed digital-to-TV integration.
2020 — 2021 Editor-in-Chief — Technology & Digital Culture Gizmodo Brasil Editorial and product leadership of one of the largest technology blogs in Brazil.
Editor-in-Chief — Technology & Digital Culture
Gizmodo Brasil
Editorial and product leadership of one of the largest technology blogs in Brazil.
- Grew pageviews +40% QoQ via data-driven editorial strategy and SEO optimization.
- Grew revenue +70% by developing editorial projects with the commercial team.
- Doubled the team (3-4 → 7 reporters) after consistent results.
- Edited features and breaking news, ensuring quality and publishing speed.
- Designed and shipped new formats and products to diversify content offering.
2019 — 2021 Lecturer — Digital Journalism & Communication Centro Universitário FMU | FIAM-FAAM Teaching, coordination and advising across Journalism, Advertising, Radio/TV and Public Relations programs.
Lecturer — Digital Journalism & Communication
Centro Universitário FMU | FIAM-FAAM
Teaching, coordination and advising across Journalism, Advertising, Radio/TV and Public Relations programs.
- Taught courses such as "Politics and Economy", "Multiplatform Communication", "Data Journalism" and "Convergence Culture".
- Interim deputy coordinator of the Journalism program.
- Coordinated the internal internship agency.
- Advised dozens of theses.
2018 — 2020 Special Reporter UOL — Universo Online High-impact reporting on the specials and multimedia desk (UOL Tab), which grew 40% in audience and 20% in revenue.
Special Reporter
UOL — Universo Online
High-impact reporting on the specials and multimedia desk (UOL Tab), which grew 40% in audience and 20% in revenue.
- Data-driven storytelling for major stories.
- Researched, edited and wrote in-depth pieces on politics, behavior, culture and technology.
- Created multimedia reports integrating text, infographics and video.
2017 — 2018 Communications Analyst SumUp Corporate communications, public relations and branded content at a global German fintech.
Communications Analyst
SumUp
Corporate communications, public relations and branded content at a global German fintech.
- Built and launched a branded-content website that reached 500k visits in 3 months, positioning the brand and generating qualified leads.
- Collaborated on integrated campaigns (online and offline) with multimillion-dollar budgets.
- Wrote public statements ensuring corporate message alignment.
- Hired and managed the PR agency, coordinating media strategies and press relations.
- Ran media training with C-levels, preparing executives for interviews and public appearances.
- Designed communication plans for customer support teams, standardizing language and improving experience.
2016 — 2017 SEO Manager / Assistant Editor Green Park Content SEO-driven content strategy for major brands like Nestlé, Unilever, Pepsico, Danone and Intel.
SEO Manager / Assistant Editor
Green Park Content
SEO-driven content strategy for major brands like Nestlé, Unilever, Pepsico, Danone and Intel.
- Managed 10+ simultaneous projects with 100M+ monthly pageviews and R$15M+ in annual revenue.
- Coordinated 50+ people across countries (writers, designers, analysts).
- Planned and ran SEO-driven content strategies for multiple clients.
- Conducted audience and performance analyses, identifying optimization opportunities.
- Did keyword research and developed pitches aligned with business goals.
- Implemented technical and content SEO optimizations.
2015 — 2016 Reporter Nexo Jornal One of the first reporters at Nexo, joining the project before launch.
Reporter
Nexo Jornal
One of the first reporters at Nexo, joining the project before launch.
- Daily reporting on science, technology, music, public safety, environment and health.
- Feature reporting on the same areas.
- Scripted videos.
- Pitched stories.
2014 — 2015 Reporter Projeto Draft Daily coverage of the innovation and startup ecosystem.
Reporter
Projeto Draft
Daily coverage of the innovation and startup ecosystem.
- Curated and wrote the daily roundup of top news.
- Interviewed and wrote the "Acelerados" column, featuring early-stage startups.
- Long-form profiles of major entrepreneurs.
- Special coverage of events.
2013 — 2014 Editor Startupi Editing at a startup-focused outlet during the sector’s rapid expansion in Brazil.
Editor
Startupi
Editing at a startup-focused outlet during the sector’s rapid expansion in Brazil.
- Audience management.
- Writing and editing of articles.
- Coverage of special events.
- Development of special reports.
2012 — 2013 Staff Writer Olhar Digital Writing at what was then the second-largest tech outlet in Brazil and the only TV show on the topic on free-to-air TV.
Staff Writer
Olhar Digital
Writing at what was then the second-largest tech outlet in Brazil and the only TV show on the topic on free-to-air TV.
- Hard news on technology and science.
- Feature reporting.
- Story pitches for the TV show.
- Scripting for the TV show.
>> EDUCATION
2024 →
PhD in Communication & Consumption
ESPM · in progress
2014—16
MA in Communication
Faculdade Cásper Líbero
2010—13
BA in Journalism
Faculdade Cásper Líbero
>> SKILLS
>> LANGUAGES
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Portuguese
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