02 / cv ~/career
Career
14 roles since 2012. Open any of them to see what I did there.
2024 — present Product Manager — Education Innovation SENAI São Paulo End-to-end development of tech products and solutions for industry, blending strategic vision with applied research. Product
- Led 12+ digital products reaching 1M+ learners/professionals using Lean Product Management, Stage-Gate and Scrum/Kanban, with an average NPS of 80+.
- Structured an AI program for industry with 100+ strategic partnerships, cutting process time by up to 50%.
- Ran Product Discovery applying JTBD, Value Proposition Design, Double Diamond, Design Thinking and Design Sprints.
- Managed stakeholders across levels, defining metrics via OKR, data-driven decision making and A/B testing.
2023 — 2024 Lecturer — Digital Journalism & Communication FAPCOM — Faculdade Paulus de Comunicação Taught 7 courses in Journalism and Communication using active learning and project-based methodologies. Research
- Taught Data Journalism, Cultural Journalism, Writing for TV/Audio, Journalism Theory, Reporting Techniques and Community Journalism.
- Reached ~200 students combining lectures and practical projects to build critical thinking.
- Advised undergraduate research projects and served on 10 thesis committees.
2023 — 2024 Data Product Manager Cortex Reputation-monitoring platform. Bridge between strategy and technical teams, responsible for data quality. Product
- Migrated data pipelines to a datalake, cutting operational SLA by 50% and infra cost by ~30%.
- Implemented a system unifying data from multiple vendors, reducing churn ~20% QoQ.
- Acted as Product Owner running discovery and translating business needs into technical specs.
- Established Data Quality Assurance processes and product KPIs.
2022 — 2023 Senior Product Manager — Content & Digital Media Vivo (Telefónica Brasil) · Terra portal Managed the Terra Byte and Terra Game On verticals on the Terra portal, owning operation and product strategy. Product
- Terra Byte: built the product from scratch and scaled it to 8M monthly pageviews.
- Ran campaigns with brands (BGS, CES, Black Friday) and expanded the audiovisual portfolio (videocasts, web stories).
- Terra Game On: grew audience +100% in 3 months (0 → 1M monthly pageviews).
- Produced original coverage of events like BGS and TGA and built products for social media.
2021 — 2022 Executive Editor — Technology, Science & Health CNN Brasil Led the Health, Tech and Science editorial team for the site, with content reused by TV. Content
- Led the team and freelance network producing essential COVID-19, vaccine and public-policy coverage.
- Made the team audience leaders during the pandemic with strict journalism standards and fact-checking.
- Acted as general editor on shifts, handling 24/7 breaking news.
- Managed podcasts on an interim basis and developed digital-to-TV integration.
2020 — 2021 Editor-in-Chief — Technology & Digital Culture Gizmodo Brasil Editorial and product leadership of one of the largest technology blogs in Brazil. Content
- Grew pageviews +40% QoQ via data-driven editorial strategy and SEO optimization.
- Grew revenue +70% by developing editorial projects with the commercial team.
- Doubled the team (3-4 → 7 reporters) after consistent results.
- Edited features and breaking news, ensuring quality and publishing speed.
- Designed and shipped new formats and products to diversify content offering.
2019 — 2021 Lecturer — Digital Journalism & Communication Centro Universitário FMU | FIAM-FAAM Teaching, coordination and advising across Journalism, Advertising, Radio/TV and Public Relations programs. Research
- Taught courses such as "Politics and Economy", "Multiplatform Communication", "Data Journalism" and "Convergence Culture".
- Interim deputy coordinator of the Journalism program.
- Coordinated the internal internship agency.
- Advised dozens of theses.
2018 — 2020 Special Reporter UOL — Universo Online High-impact reporting on the specials and multimedia desk (UOL Tab), which grew 40% in audience and 20% in revenue. Content
- Data-driven storytelling for major stories.
- Researched, edited and wrote in-depth pieces on politics, behavior, culture and technology.
- Created multimedia reports integrating text, infographics and video.
2017 — 2018 Communications Analyst SumUp Corporate communications, public relations and branded content at a global German fintech. Content
- Built and launched a branded-content website that reached 500k visits in 3 months, positioning the brand and generating qualified leads.
- Collaborated on integrated campaigns (online and offline) with multimillion-dollar budgets.
- Wrote public statements ensuring corporate message alignment.
- Hired and managed the PR agency, coordinating media strategies and press relations.
- Ran media training with C-levels, preparing executives for interviews and public appearances.
- Designed communication plans for customer support teams, standardizing language and improving experience.
2016 — 2017 SEO Manager / Assistant Editor Green Park Content SEO-driven content strategy for major brands like Nestlé, Unilever, Pepsico, Danone and Intel. Content
- Managed 10+ simultaneous projects with 100M+ monthly pageviews and R$15M+ in annual revenue.
- Coordinated 50+ people across countries (writers, designers, analysts).
- Planned and ran SEO-driven content strategies for multiple clients.
- Conducted audience and performance analyses, identifying optimization opportunities.
- Did keyword research and developed pitches aligned with business goals.
- Implemented technical and content SEO optimizations.
2015 — 2016 Reporter Nexo Jornal One of the first reporters at Nexo, joining the project before launch. Content
- Daily reporting on science, technology, music, public safety, environment and health.
- Feature reporting on the same areas.
- Scripted videos.
- Pitched stories.
2014 — 2015 Reporter Projeto Draft Daily coverage of the innovation and startup ecosystem. Content
- Curated and wrote the daily roundup of top news.
- Interviewed and wrote the "Acelerados" column, featuring early-stage startups.
- Long-form profiles of major entrepreneurs.
- Special coverage of events.
2013 — 2014 Editor Startupi Editing at a startup-focused outlet during the sector’s rapid expansion in Brazil. Content
- Audience management.
- Writing and editing of articles.
- Coverage of special events.
- Development of special reports.
2012 — 2013 Staff Writer Olhar Digital Writing at what was then the second-largest tech outlet in Brazil and the only TV show on the topic on free-to-air TV. Content
- Hard news on technology and science.
- Feature reporting.
- Story pitches for the TV show.
- Scripting for the TV show.